Partnership with Iomega to Launch New Removable REV 120GB Backup Drive
Third-Generation REV Technology Provides
Superior Backup and Archive Performance for Tape-Weary Users
in a Data Hungry World

SAN DIEGO, March 4, 2008 – Iomega Corporation (NYSE: IOM), a global leader in data storage and protection, today announced the new Iomega® REV® 120GB Backup Drive, the third generation of its award-winning REV technology and a benchmark in smart, sensible backup for small and medium-sized businesses, photographers, videographers, remote work groups and others. It will be available from Iomega partners such as AMAX.

“With a REV install base of 350,000 drives and 2,000,000 disks, tape backup for small business has worn out its welcome,” said Tom Kampfer, president and COO, Iomega Corporation. “Iomega’s removable REV platform is a proven technology that delivers performance and ruggedness that no tape product can match. Compared to entry-level tape products like LTO-1 and DAT160 format tape drives, the new REV 120GB Backup Drive offers more native capacity, near instantaneous random access to files, faster backups and restores, and ruggedized cartridges – all at a much better drive price. In addition, REV drives offer today’s multimedia enthusiast a limitless storage solution for libraries of content with each 120GB REV disk holding approximately 48,000 photos, 2000 hours of music or 12 hours of high-definition video.”

REV Technology

Designed to provide the performance of a hard drive with the removability of tape, Iomega’s patented REV technology reinvents the hard drive by dividing its components into a drive bay and a low-cost removable disk. The sensitive drive heads and electronics reside in the REV drive; a hard disk platter and fluid-dynamic bearing motor are located in the REV disk. The REV disk is designed for zero maintenance, sealed against outside air contamination while in operation and when not in the drive. The virtual clean room environment of the REV system is supported by automatic head-cleaning, air filtration, and two-stage error correction for automatic data verification.

The unique design and economics of the REV platform have caused Iomega’s REV technology to be embraced by many different vertical markets as an ideal tape-replacement solution because of its durability, rewriteability, reliability, and excellent price-performance. In any field with regulatory requirements to archive records, large working files to transfer, or business continuity needs, Iomega’s REV 120GB technology is an ideal fit.

Iomega’s new REV 120GB Backup Drive features transfer rates of up to 35MB/second (max), extensive third-party software support, and an estimated 30-year archival life, while REV 120GB disks have an estimated one million rewrite durability – the kind of performance tape backup products can never match. And while tape products require frequent head cleaning, tape retensioning, and an expensive tape replacement regime, REV drives and disks are designed for continuous reliable use with zero maintenance.

Where is REV Technology Used Today?

Iomega’s REV products are in use today by small businesses in a variety of different industries. Graphic design firms are using REV disks as project disks to save and share their large files. Academic institutions are using REV disks to store and protect students’ multi-media files. Network professionals are using REV technology as a cost-effective, random access tape-replacement solution. Through Iomega’s Thomson Grass Valley alliance, REV drives are being used for professional video applications. As HD content among consumers becomes widespread, Iomega expect its REV technology to find applications with prosumers in the home as well. Home-based businesses utilize REV for their small business files and to back up their multimedia files. Dental and medical offices are turning to REV to store and archive patient records, including digital x-rays.

Over the last four years ago, Iomega’s REV technology has been utilized in a variety of vertical markets in the U.S. and Europe. With the debut of the REV 120GB Backup Drive, VARs, resellers and other channel distributors are not only focused on existing customers and markets but are also integrating REV technology into new applications and new markets around the world.

AMAX Engineering Corporation, a Fremont, California-based value added contract manufacturer with customers worldwide, has been selling REV products to corporations, government and educational entities and OEM customers since the launch of the REV 35GB Backup Drive. James Huang, Product Marketing Manager at AMAX, notes OEM customers utilizing REV drives in such diverse installations as network and storage appliances, servers, semi-conductor, medical, printing, banking, and entertainment products.

“Iomega’s REV products have been very good for our business and our customers’ businesses,” said Huang. “We’ve sold thousands of REV drives to resellers, VARs, and corporate entities that moved away from tape-based drives or optical solutions, as well as manufacturers of products that require cost-effective but durable and reliable backup storage. The REV 120GB Drive will be an upgrade for many of our current REV customers. We’re also bringing complete integrated storage solutions to customers in China and the Asia market as a whole, and REV technology will play a big role in that part of our business development and market expansion.”

About Iomega

Iomega Corporation, headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others. Today, Iomega’s product portfolio includes industry leading network attached storage products, external hard drives, and its own award-winning removable storage technology, the REV® Backup Drive. To learn about all of Iomega’s digital storage products and managed services solutions, please go to the Web at www.iomega.com.

About AMAX

Founded in 1979 in Silicon Valley, AMAX is the leader in Custom Servers and Storage solutions in North America, and is comprised of three key divisions that deliver customized solutions to a wide array of industries. AMAX's Contract Manufacturing Division provides comprehensive custom manufacturing and logistics services to OEM customers. AMAX's Corporate Solutions Division leads the custom server and storage manufacturing industries in North America, with products ranging from high performance computing clusters, enterprise servers and blades to graphic workstations. Finally, AMAX's Distribution Division furnishes resellers with quality component pricing, streamlined inventory, and unequaled service as a leading national IT distributor. AMAX has now expanded its products, services, and offices globally. Our manufacturing facilities hold ISO 9001 certification to ensure the highest quality. To learn more about AMAX, visit www.amax.com.